WARNING : 2022-2023 version of the course specifications
|
|||||
ALDM0001-1 | |||||
Economics Supplement 1, Marketing | |||||
Duration :
|
|||||
24h Th | |||||
Number of credits :
|
|||||
|
|||||
Lecturer :
|
|||||
Olivier Berger | |||||
Coordinator :
|
|||||
Olivier Berger | |||||
Language(s) of instruction :
|
|||||
French language | |||||
Organisation and examination :
|
|||||
Teaching in the second semester | |||||
Units courses prerequisite and corequisite :
|
|||||
Prerequisite or corequisite units are presented within each program | |||||
Learning unit contents :
|
|||||
Rôle du marketing dans l'économie et dans l'entreprise Concepts de base de l'analyse de la demande : niveaux de demande et types de parts de marché, cycle de vie des produits, compétitivité et segmentation ; Introduction au marketing opérationnel Marketing opérationnel :
|
|||||
Learning outcomes of the learning unit :
|
|||||
L'étudiant sera capable de
|
|||||
Prerequisite knowledge and skills :
|
|||||
Planned learning activities and teaching methods :
|
|||||
Exposés magistraux et études de cas | |||||
Mode of delivery (face to face, distance learning, hybrid learning) :
|
|||||
Présentiel | |||||
Recommended or required readings :
|
|||||
KOTLER P., KELLER K.., MANCEAU D. (2022), Marketing Management, 16th ed.,Pearson Education. LAMBIN J.J., DE MOERLOOSE (2021), Le marketing stratégique et opérationnel, 10e édition Dunod. |
|||||
Assessment methods and criteria :
|
|||||
Examen oral | |||||
Work placement(s) :
|
|||||
Organizational remarks :
|
|||||
Contacts :
|
|||||
olivier.berger@hers.be | |||||